I’ve never had the courage to venture out to the mall on Black Friday, but I have had the lovely experience of working in retail during this frenzy.
Granted, my outlet store didn’t have the same crowds as Best Buy; however, the outlet mall did start a new trend of opening its doors at midnight.
This new trend had customers parking on freeway exit ramps and walking the rest of the way to the mall. To me, something seems backwards about this-not what I would call post-Thanksgiving dinner fun. Upsurd is the only word that comes to my mind.
Forget the hassle.
Many people have figured out a more relaxing way to digest their turkey and to get some holiday deals–online shopping.
Online shoppers spent a record $531 million this past Friday, which is up 22 percent from last year, according to a comScore news release. More sale increases are expected throughout the holiday season.
Holiday rush
If similar sales are available online, why do shoppers still brave the elements to line up outside a store to buy the latest trinkets?
We live in a world that turning mostly digital, yet we still find security in face-to-face interaction. Hmm…What is it about searching a store, paying a cashier versus clicking a mouse that makes us feel more secure?
Must be our good ol’ human nature and our need for an interactive experience. I’m sure it won’t be long until online shopping will turn into a more interactive experience.
I am thankful during this holiday season that I no longer work in retail and I can sit at home happily clicking my mouse.