We all want to change the world–and we are.
Our world around us is changing and we are just trying to keep up with it all–wikis, blogs, Facebook, podcasts, iPhone, YouTube, SecondLife, RSS feeds, etc.
The phrase semiotic overload comes to mind when attempting to describe aspects of the Web. Even more overwhelming is the concept of the ever-changing Web 2.0 and the role the PR practitioner plays in this medium.
The machine
I stumbled across this video from Kansas State University. After watching it, I’ve never felt so small. I started to wonder if it all matters, or are we just wasting our time? You decide.
(OK, here is my poor attempt to be philisophical.) According to the video, using Web 2.0 we are our own educators and information providers. “We are the Web.”
In Plain English
Well, that is enough analytical thinking for me today.
I don’t want to leave you too overwhelmed, so here is a video that explains our new PR role in simple terms. (Thanks for finding the hilarious clip, Bill.) So cheer up, it’s not like the Web will bring about the end of the world.
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