The last thing on a college student’s mind is budgeting money for an online newspaper subscription. We have come to rely and live on countless coupons and free giveaways.
No wonder why older generations tend to view us as narcissistic and apathetic to the world around us–our only trusted source for news is our campus newspaper (mostly because it’s free!). Until now…
Getting the hint…
The New York Times is just one of many newspapers that has recently decided not to charge readers for online subscriptions (Previously, the Times used a paid online subscription system, Time Select.).
Other newspapers are catching on as well and are beginning to expect the trend of declining print circulation. Instead of fighting the Web, newspapers are starting to embrace it and re-strategize. In fact, newspapers are finding that home delivery subscriptions are too pricey and advertisers aren’t willing to pay, according to an article in The New York Times.
If you build it, they will come…
I am curious to see if having a free online newspaper will improve readership among my fellow Gen Y-ers. I am also curious to see how these news venues will pursue this demographic and draw them to their sites.
A successful tactic that some college newspapers have been using is Facebook, according to a college student blogger. Inserting your product where your audience already is, can easily give a product a boost among a certain demographic.
For Gen Y, if you build it on Facebook, we will be there–after we are done tagging inappropriate photos of ourselves from the night before.
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